I just realised I have the same relationship with IKEA as I do with KFC.

Like I know it’s both shit and I can go for a year or more without thinking about or wanting KFC (IKEA) then I have a brain snap and think “I need to get me some of that Southern (Scandinavian) goodness!  Get some 12 herbs & spices (self assembly) into me.  Look at the people in the ads – they’re all happy / having fun.  This’ll be good.”
But then afterwards I’m left with that same empty, greasy, bowels not quite right feeling (wonky piece of furniture) that something bad has happened but I don’t know what – like a date with Bill Cosby.
And reminding yourself not to do something so dumb again.
Until you do!!!

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